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About

Sheng Sheng F&B Industries Pte Ltd

Established in 1984, Sheng Sheng F&B Industries Pte Ltd has been a trusted name in the food and beverage distribution circle for many years. We specialise in the distribution of wide range of beverages, food products, and household items to meet the diverse needs of today’s consumers.

 

With exclusive distribution agreements from renowned brands all over the world, we ensure that our customers have access to the highest quality products. Our dedicated modern and general trade team ensure that our products are distributed to all, from the largest hypermarkets to the smallest mini marts in every neighbourhood.

 

In addition to our impressive portfolio of international brands, we take pride in our successful house brands – Ice Cool & Golden Light, carefully crafted to meet the demands of today’s discerning consumers. We continue to research and develop healthy and innovative beverage products under our Vitami and Vitabee brands to serve the ever-evolving needs of our customers.

 

At Sheng Sheng F&B, we are committed to providing exceptional service, reliability, and value to our partners and customers. With our extensive experience and dedication to excellence, we look forward to continuing to serve all for many years to come.

Mission

We are committed to provide high quality product and services that meet the needs of our customers and consumers. In doing so, creating values and opportunities for our partners, communities we operate in and our people.

Vision

To create a sustainable winning roadmap together with our partners, communities, people and high quality products for our customers.

Award & Certificate

ICE COOL
ICE COOL
ICE COOL
ICE COOL

Our Team

Our dedicated and experienced management team contains individuals with a diverse range of skills and backgrounds. With years of combined industry experience, our management team possesses a deep understanding of the challenges and opportunities within our market. And they have taken Ice Cool and other house and agency brands to great heights and have carved out a spot for our brands in the competitive industry.

John Doe
Senior Digital Marketing Manager
John Doe
Senior Digital Marketing Manager
John Doe
Senior Digital Marketing Manager
John Doe
Senior Digital Marketing Manager
John Doe
Senior Digital Marketing Manager
John Doe
Senior Digital Marketing Manager
John Doe
Senior Digital Marketing Manager
John Doe
Senior Digital Marketing Manager