Our Distribution Channels

Our brands are widely distributed though Sheng Sheng F&B’s robust distribution channels – from major supermarkets to convenience stores, and even online grocers. Find out where you can find our brands and how your brand can be part of our distribution network.

Partner with Us

Work together with us to bring your brand to consumers in Singapore and beyond.

Our Outreach

With over 30 years of experience in local and overseas distribution, we have helped brands discover new markets and grow their business exponentially. Our global outreach stretches to over 40 countries worldwide with a focus on South East Asian and Middle Eastern markets.

Barrier To Entry

It may not be easy for a foreign brand to enter the Singapore market on its own. A robust distribution network, local marketing expertise and on-the-ground sales representatives are crucial in ensuring a brand’s success in a new market.

How Can We Help

We will conduct market researches and assess the competitions and potential target segments for your brand. Our close relationship with major supermarkets and online retailers will allow us to negotiate better deals on your brand’s behalf.

Work With Us

We would love to forge new networks and help you grow your business in Singapore and beyond. Simply drop us a message and we will be in touch!

Our Brands

We partner with brands from Malaysia, Indonesia, China, South Korea and more to market and distribute their products in Singapore. See the list of our distributed and partnership brands.

Our Channels

Our vast distribution network across modern and general trade will ensure your brand gets access to major hypermarkets, supermarkets and convenience stores. All brands are also distributed through online grocers and marketplaces.