About Malaysia Division
SHENG SHENG F&B Sdn Bhd - (Member of the ICE COOL group of companies)
Sheng Sheng F&B Sdn Bhd was incorporated in year 2015 as the company’s first overseas sales & distribution setup outside Singapore. It was set done to help the company better focus and market its product in Malaysia. With a dedicated team, we have since acquired distribution partners in all states of Malaysia (East & West).
We welcome all interested parties (retailers, wholesalers, distributors, etc.) to contact us for any queries on our product range.
SSFB's humble history began when two friends, who were then sales representatives at an F&B company, decided to strike out on their own. They started as wholesalers and managed to weather the challenges of a new startup, largely thanks to the immense support shown to them by their very loyal clientele.
SSFB introduced its first product - 'ICE COOL' Mineral Water. Over the course of 15 years of development, SSFB has established its own manufacturing facilities and expanded its portfolio to include Housebrand products, ranging from beverages and canned food/fruits to bread spreads.
Since the third quarter of 2018, the company has inaugurated a new business division for 3PL services catering to petrol marts. This division oversees monthly promotions, and warehouse logistics, and executes merchandising strategies for our partners.
Want to know more about our products?
Get in touch with us if you have any questions about our company or products, and we will contact you!
